Workplace safety is paramount when you’re one of the world’s biggest construction and property companies. So when Lendlease’s safety performance began to plateau, they needed to get creative. Working with the strategists at the Houston agency, I developed this Cannes Lion-winning campaign and put safety back at the top of everybody’s minds.
Campaign concept & execution. Film concept & script. Casting. Creative direction.
(with Houston Group, Sydney)
AWARDS:
Cannes Silver Lion 2019
World Media Festival, Hamburg, 2019 - Grand Prix (Best of all Festival Entries) Grand Award (Internal Communications) Gold Award (Internal Communications – Safety)
Cannes Corporate Media & TV Awards 2019 - Gold Dolphin
AGDA Writing for Design Award Finalist
Written around key workplace health and safety risks, this campaign film is now part of the on-site induction for all workers and visitors.
Concept & on-set direction