When Charles Sturt University embarked on a large-scale transformation project this year, they needed a new voice and identity to future-proof the brand for success.
AWARDS : Silver & Bronze Pins - Best Design Awards Designers Institute of New Zealand - Large Brand Identity - Charles Sturt University
TOV development & training. TOV guidelines. Brand film concept and scripting.
(With Houston Group.)
See the film that launched the brand (above). My job was to distill the new brand strategy into a film concept and script that told the stories at the heart of Charles Sturt University. Lucky for me there was a rich mine of real alumni with incredible stories of hard work and true grit.
The new identity won Silver & Bronze Pins at the 2019 Best Design Awards, Designers Institute of New Zealand.
Alongside Houston’s strategists, I developed a unique tone of voice grounded in the core idea of ‘practical progress’, giving the University the language to bring its key attributes to life through everything it says and does. And finally, I ran training with University staff to help embed the new TOV.